The Macy's Herald Square building is a landmark in and of itself. The store's 2.5 million square feet has been an integral part of New York City shopping--and film and television--culture since 1901. I mean, who can forget Natalie Wood plopped on Santa's lap in the 1947 film Miracle on 34th Street? (We just knew that Santa was real!) More recently, the store has been featured on Project Runway, Seinfeld,Friends and Kanye West's Heard 'em Sayvideo, truly living up to its iconic status.
True, Macy's owns the holidays with Santaland, the Thanksgiving Day Parade, and those oh-so-creative windows that tourists and locals alike line up to view. But the Flower Show every spring has been every bit as much of a must-see event for the past 70 years.
Here's the scoop:
The show began on Sunday and runs through April 7th. Admission is free, as the collection is on the first floor, woven among the makeup and handbags, and is open to the public during store hours. Countertops, windows and specially designed architecture will showcase more than 5,000 varieties of plants, trees and flowers.
Each year the organizers pick a theme to explore with brilliant flora. This year, the theme is Journey to Paradisios, Operation: Inspiration, described as, "an otherworldly realm of glorious blossoms, lush plant life and amazing flora where visitors experience what could exist in the great beyond." In short, the artisans want you to feel like you're on an extra-terrestrial journey to a flower-filled planet. (Beats Spring Break in Florida, right?) Upon entering the store, visitors will be treated to a dazzling floral space ship poised to launch through the roof into a star-filled night sky.
The cool thing about this show is that the flowers from different climates around the world bloom in sync--an occurrence that you won't ever find in nature.
Along with the flowers, Macy's is hosting themed in-store events, including floral, food and fashion demonstrations and celebrity appearances during the two-week span of the show.
Check it out!